If you spent money on a service you do not really need it matters, or at least it should be easy to see how it might matter. Continuing the payment and usage st

If you spent money on a service you do not really need it matters, or at least it should be easy to see how it might matter. Continuing the payment and usage starts to be something of a social connection or a sign of support. More so if it is a one person enterprise. If it then becomes obvious that support might be misplaced separation is the logical step. Big organisations are a different thing. And you can't pick your mail guy, plus the mail service is faceless as a whole. But think Tesla, there similar mechanisms make buying a car from them quite unattractive now.