Any thoughts on this space by Tottenham Court Road station, built on the site of what was once a Wimpey? It isn't on the scale of the Sphere in Las Vegas, it s

Any thoughts on this space by Tottenham Court Road station, built on the site of what was once a Wimpey? It isn't on the scale of the Sphere in Las Vegas, it seems to be mentioned only in passing. From my own experience it just seems to show adverts, and so I rarely have a look to see what is showing on it.