I'm certain that the Sudoku part is a hook, to bring in more viewers and then keep them for a bit. And although the site is called technology review, it is basi

I'm certain that the Sudoku part is a hook, to bring in more viewers and then keep them for a bit. And although the site is called technology review, it is basically just a general audience site so concepts like permutation matrix would be lost on the audience and massacred by the time pressed journalists. This comes down to a trade off. You want to draw people in and show them how cool modern tech is, but if you make it too much like a lecture you don't reach as many people. I think this trade off is okay, people who are attracted and care will unlearn and those who don't care will forget but still have a general idea of science as awesome. E.g. I used to read NewScientist although now I see much of it is garbage. That stuff can't be much more damaging than non-hard scifi and comics IMO. The only site that makes me angry is ScienceDaily and not for their horrid site design.