He's not talking about books like that, I think he's talking about things pop sci and management books, but struggled with a way to describe only those books an

He's not talking about books like that, I think he's talking about things pop sci and management books, but struggled with a way to describe only those books and not anything else that falls under the broad hemisphere of non-fiction. You could say that he's begging the question ("books I think are the problem are, in fact, the problem") but I immediately felt I knew the kind of book he meant, so I was not confused by it.