Jeep customers fall into 2 categories, generally. Folks who want a bare bones 4x4 rig And People who want a grocery SUV that they can take down a gravel road

Jeep customers fall into 2 categories, generally. Folks who want a bare bones 4x4 rig And People who want a grocery SUV that they can take down a gravel road to a trailhead a few times a year and put ducks on the dash. Jeep is definitely targeting the latter group here.