This is going to be a tough critique, but that shouldn't be taken to mean that the product is being attacked and should go away. "the now engine" could mean al

This is going to be a tough critique, but that shouldn't be taken to mean that the product is being attacked and should go away. "the now engine" could mean almost anything. At first I thought maybe it was some kind of reusable software, like a game engine. Is it like Twitter? Those little snippets at the top of the page read like nice advertising but don't make it very clear what it is or motivate me very much - I would have bailed at this point rather than blithely running a search, if this were not an attempt to provide feedback... these pages are really busy... Oh. It is a sort of search engine aggregator thing. So I guess this is in the same general area as Google, Google Reader, Twitter. I guess this is a sort of Twitter-search engine. So what is the advantage here? The perceived speed leaves a little to be desired - acceptable but not at all enticing. Maybe it's a comfortable way of reading things? Not really, the scrollbar at the right is extremely thin and hits seem to be sort of strewn across a large page. Again, the tendency is for the page to be incredibly busy - like those TV channels with 5 tickers moving in different directions, a clock and a weather indicator. The purpose of many of these tools is not clear. I don't know what "Sonar" would actually do for me. "Scanner" looks like a rearrange of the same search page. The trending Pictures seem quite boring and random. It feels like all the content is in Now, Stream, Scanner and that these aren't that different in the meaningful information they are presenting to me. Oh, I can click "New Post." So it is Twitter-like platform too? It wants me to log in to check that out. Never mind. I wish the purpose of this were more immediately obvious, that it was cleaner so that I could focus, and that it was a fast and ergonomic way of doing whatever-the-task-is.