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Threads has 320 million monthly active users and 100 million daily. It’s certainly not a flop. It’s almost as big as X globally. There’s a tremendous locality
by pavlov 2y ago
Threads has 320 million monthly active users and 100 million daily.
It’s certainly not a flop. It’s almost as big as X globally.
There’s a tremendous locality bias around Meta’s products. Social media use is very localized by geography and age. So if all your friends stopped using Facebook ten years ago, you assume that’s probably true everywhere, while in fact they’ve added several billion users on FB since then.
- stravant 2y agoIt seems like a flop not in user count but in that I'm not seeing it originate any valuable content. I've seen several interesting posts from Bluesky referenced elsewhere already, but literally nothing from Threads despite it having had more users for longer.
- pavlov 2y agoElon Musk's trans daughter Vivian has been very active on Threads. Maybe she's on BlueSky now too, but I think she started on Threads. (She's 20 years old, her father is the richest man in the world, and he regularly does interviews saying his child is literally dead to him. Enough drama for an Orson Welles script and a second-tier social media service.)
- inemesitaffia 2y agoThey feel the same way about each other
- esafak 2y agoHow would you know if you are not present in the circles that use the product? Maybe it's big in Japan.
- anon7000 2y agoI think their point is that you see Twitter and Bluesky links shared to sites like hackernews or Reddit (ie the internet aggregators), but not anything from threads
- eitally 2y agoI frankly don't believe those numbers at all. They've massively pumped it through integration with Instagram, and have integrated dark patterns around profile creation and follows based entirely on Instagram social networks. Yes, a lot of people do actively use Threads, but it's absolutely not a first class social network [yet].
- pavlov 2y agoHonestly it’s more the case that X is not a first-tier social network anymore. It now plays in second league with the likes of Threads and Pinterest. It retains important bubbles like Silicon Valley VCs and media people, but globally it’s just not significant with its single-digit market share.
- nitwit005 2y agoI share the doubt here. I believe I have seen exactly one threads link in the wild (Excluding people listing all their social accounts). If it's got that level of usage, and not just people clicking on the occasional recommendation from Facebook/Instagram, it's remarkably insular.
- specialist 2y ago> Threads has 320 million monthly active users and 100 million daily. At least that's what Meta tells advertisers and shareholders. Zuck has a long history of fudging the numbers.