Not sure if if this is way overblown in my head but this society, domain, and economy don't take asymptotic progress for an ok answer, and always have the press

Not sure if if this is way overblown in my head but this society, domain, and economy don't take asymptotic progress for an ok answer, and always have the pressure to deliver ever increasing performances and results, even when the law of physics become harder and harder to bend or circumvent. It shouldn't limit innovation and trying to go past those limits one way or another, but at some point it feels like marginal (or below expectations) progress isn't acceptable at least for a while. That it then has to become coated in some marketing lie or half-truths to mask reality and oversell what it truly is... That's still progress! And it can slow down, accelerate, who knows? This should be acceptable.