Zero of whom pay for the product. They are the product. What this leaves out is that the real customers, advertisers, already have a fully-functional hyperscal

Zero of whom pay for the product. They are the product. What this leaves out is that the real customers, advertisers, already have a fully-functional hyperscale system creeping on users and pushing ads in their face. It's akin to crowing about how fast you can put up new billboard ads when the billboards are already built--someone else has already put in the power/network lines, poles, screens, routing, etc, and you just hooked up your existing ad feeds to it. Facebook doesn't give two shits if the billboards were in the middle of nowhere, as long as they can charge their advertisers some $$, they'd deliver seizure-inducing hallucinogenic drugs right into users' veins.