This doesn't seem to be a Shopify competitor in any reasonable way, I can say that because I used to work for a competitor before we were bought by a larger com

This doesn't seem to be a Shopify competitor in any reasonable way, I can say that because I used to work for a competitor before we were bought by a larger company. The traditional development time that you list on the page is not involved when building a basic Shopify site. There's online payment integrations, localisation support, shipping integrations etc.