Somewhat surprisingly (to me), this is also found for User Interfaces [0]. The best initial design for a User Interface for a feature phone was done by designer

Somewhat surprisingly (to me), this is also found for User Interfaces [0]. The best initial design for a User Interface for a feature phone was done by designers who were not shown previous work by other designers. Iterations based on previous designs were only better if they were shown the "winning" initial design". [0] https://www.nngroup.com/articles/parallel-design/ https://www.nngroup.com/articles/parallel-design/