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According to [1] Jeep is the 24th-best-selling car brand in Europe. Their sales of 11.4k cars in October put them just between Mazda (12.3k cars) and Porsche (
by michaelt 2y ago
According to [1] Jeep is the 24th-best-selling car brand in Europe.
Their sales of 11.4k cars in October put them just between Mazda (12.3k cars) and Porsche (10.3k cars) with roughly 1% market share.
But they are at least competing in the market - some brands like Chevy, Chrysler and Subaru don't even make the top 25.
Of course many of these brands are ultimately owned by the same multinationals. Stellantis-owned Jeep, Dodge and Ram brands aren't doing well in Europe, but their Opel, Peugeot, Citroën, Vauxhall, Alfa Romeo and Fiat brands are selling just fine.
[1] https://www.jato.com/resources/media-and-press-releases/volkswagen-group-records-its-highest-market-share-in-europe-for-over-three-years https://www.jato.com/resources/media-and-press-releases/volk...
- gpderetta 2y ago> are selling just fine. Is it? I thought it was in deep troubles.
- michaelt 2y agoWell, I don't know what counts as success really. But if Peugeot sold 61k cars in Europe, Opel/Vauxhall 31k, Citroen 23k and Fiat 18k the group overall is much better placed in the EU than Jeep's sales of 11.4k would imply.
- pjc50 2y agoThis shows the durability of brands despite the buyouts of the last few decades that have collapsed them all into the same car company. I really do not like this trend, I think it's been bad for innovation and consumers. Real innovation has had to come from outside - from China, such as startup BYD ("build your dream", previously Xi'an Qinchuan Automobile Co). > Opel, Peugeot, Citroën, Vauxhall, Alfa Romeo and Fiat All of those had long separate histories before Stellantis. Although when I checked Vauxhall/Opel (basically the same cars except Vauxhall is the UK branding) have been GM subsidiaries since the 1920s! PSA Peugeot Citroën merger was in 1976. Daimler-Benz + Chrysler merger was in 1998. Fiat Chrysler merger was in 2014. Stellatis was the merger of PSA Peugeot Citroën and Fiat Chrysler in 2021.