I guess its only real USP is "automatically import your Instagram friends", except that doesn't really work properly because only a fraction of people on Instag

I guess its only real USP is "automatically import your Instagram friends", except that doesn't really work properly because only a fraction of people on Instagram seem to be interested in Threads. Its fediverse integration stuff isn't panning out because nobody in the fediverse is stupid enough to let them federate. The single thread per message instead of hashtags thing doesn't seem to add a lot either.