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As if it wasn’t bad enough they were so out of touch they thought $90k for their Wagoneers was a good base price. A vehicle literally no one was asking for. Wi
by caspper69 2y ago
As if it wasn’t bad enough they were so out of touch they thought $90k for their Wagoneers was a good base price. A vehicle literally no one was asking for.
With median US income around $43k/year, these geniuses thought there’d be a huge market for these monstrosities (and I am in no way anti-SUV).
This was after axing their Dodge sports cars that were actually selling, and dicking around with the Ram pickup. The bread & butter of their lineup.
But ARU! Listen you c-suite morons, sell the products your customers actually want to pay for. Stellantis’ stupidity is going to bankrupt a lot of dealers if they can’t execute these re-rollouts successfully and finally clear this glut.
And now I see shit like this. Pure, unadulterated enshitification.
How do these ideas not get shot down 2 seconds after they leave someone’s mouth? I guarantee you, not one person who heard such an idea thought it was a good one. It is impossible to witness such stupidity happening and think this will accomplish any business objective or be a good direction for the brand.
- sofixa 2y agoSUVs, besides being more deadly to everyone, have higher profit margins, which explains why manufacturers (in the US) focus so heavily on them. $90k is absurdly high, but everyone will take out a car loan anyways. Stellantis are really struggling with their vision and direction. Carlos Tavares, the CEO who grew PSA and managed the merger with FCA , utterly failed at his job, to such an extent that he was recently fired (with a golden parachute though). They're up for a shake up, let's see what happens.
- fsflover 2y ago> enshitification > How do these ideas not get shot down 2 seconds after they leave someone’s mouth? Here's how: https://pluralistic.net/2024/08/17/hack-the-planet/ https://pluralistic.net/2024/08/17/hack-the-planet/
- paradox460 2y agoEveryone in the meeting that set the price are all tremendously over paid, and so 90k for a mediocre SUV seems reasonable to them It's the "it's one egg Michael, how much could it cost, $10?" joke, but real
- d0gsg0w00f 2y ago> so out of touch they thought $90k for their Wagoneers was a good base price. A vehicle literally no one was asking for. A premium 3rd row vehicle that's not a GM/Tahoe with those stupid reverse lights? My kids school is full of these. Seems to me like plenty of people were asking for them.