I too check the comments on suspiciously titled stories. I think it would be a worthy experiment to try to label linkbait. I find I often check the comments f

I too check the comments on suspiciously titled stories. I think it would be a worthy experiment to try to label linkbait. I find I often check the comments for stories first if I think the article might be long (from a magazine site like The Economist), if I can't figure out what it is about from the title, or if a title is designed to be a hook -- i.e. it leaves out information intentionally to make you curious.