Edit: "My impression isn't that teams take hallway usability testing at all seriously, and I wouldn't blame them since there don't often seem to be incentives f

Edit: "My impression isn't that teams take hallway usability testing at all seriously, and I wouldn't blame them since there don't often seem to be incentives for getting things right." I'd add that it's often the case that we're building software as software people, not necessarily as people who came from the domain we're building software for, so dogfooding isn't always easy.