> Yeah, and ads is the main mechanism why. ...Nnno. Mergers and acquisitions are how you consolidate. It doesn't matter if you show 10 million more ads than yo

> Yeah, and ads is the main mechanism why. ...Nnno. Mergers and acquisitions are how you consolidate. It doesn't matter if you show 10 million more ads than your nearest competitor; you're not going to somehow end up owning them unless you buy them out somehow. The laws and regulations surrounding M&A were loosened several decades ago, and that has, very clearly and directly, led to the level of consolidation we have today. The effects of ads and the effects of this on ads are both byproducts.