But "AI" tools have more or less seeped into every mainstream product... this is a strong "defensive move" for companies in anticipation of more to come. We ar

But "AI" tools have more or less seeped into every mainstream product... this is a strong "defensive move" for companies in anticipation of more to come. We aren't leaving MS Office or Adobe because they already pushed out some minimal innovation. But what about the products you don't even know about? For lawyers, doctors, logistics, sales, marketing, wood workers, handymen? In Europe or Asia? New product by bringing true innovation could easily push out legacy business by "shiny new thing"(AI) and better UX alone. A lot of software in these areas simply hasn't improved for 10 years - with a great idea and a dedicated team it's a landslide waiting to happen.