I dunno, I've heard it in the "How the thing makes money" context for both games and startups, where a common question to someone who just built a MVP could be

I dunno, I've heard it in the "How the thing makes money" context for both games and startups, where a common question to someone who just built a MVP could be "How are you planning to monetize it?", even thought shady ads/practices isn't on anyones mind.