You’re in a minority. As long as YouTube is mostly right the vast majority of the time, running identity based ads is significantly more profitable than runnin

You’re in a minority. As long as YouTube is mostly right the vast majority of the time, running identity based ads is significantly more profitable than running context based ads. Years and years ago I worked at a company selling context based web ads, and our numbers were significantly lower than identity based ads. There were a few companies willing to pay good money for certain context based ads, that we got good money from, but most went to identity based because CTR was much higher. There were also some holdout webpages that only served context based ads for privacy concerns, but largely it was a dying niche in the larger online advertising space because of key metrics like Click Through Rate.