The exact opposite. Relative to ChatGPT Anthropic has an enormous "brand problem." What they should be doing is exclusive deals like this, but with deals with

The exact opposite. Relative to ChatGPT Anthropic has an enormous "brand problem." What they should be doing is exclusive deals like this, but with deals with large publishers on a recurring basis and figure out how to teach consumers who they are and how to use them best. For like 99% of the use cases all these products are parody and the real business gains are finding a way into consumers lives. Semi-relevant sidenote: ChatGPT, spent $8m on a super bowl commercial yesterday just to show cool visualizations instead of any emotional product use case to an ultra majority audience has never had a direct experience with the product. These companies would be best served building a marketing arm away from the main campus in a place like LA or NY to separate the gen pop story from that of the technology.