Domino's sort of originated the urban "ghost kitchen" model and refined stereotypical pizza delivery to a slick art. Ghost Kitchens have come full circle at th

Domino's sort of originated the urban "ghost kitchen" model and refined stereotypical pizza delivery to a slick art. Ghost Kitchens have come full circle at this point, and many eateries with independent delivery can't maintain it. Delivery customers today are asking why maintain a separate account, app, and loyalty to the one, when even the custom apps proliferate.