Here's an airline advertisement: "We're starting direct service from $YOUR_CITY to Cancun." Here's another airline advertisement: "Look how much fun the peop

Here's an airline advertisement: "We're starting direct service from $YOUR_CITY to Cancun." Here's another airline advertisement: "Look how much fun the people are having flying on our airline." One gives actual information about something that is now available that wasn't before. The other is a zero-sum game with the other airlines.