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> The below section resonates: lately YouTube has figured out I am in my mid-twenties and considering for the first time how best to save money for a secure/sta
by Zanfa 2y ago
> The below section resonates: lately YouTube has figured out I am in my mid-twenties and considering for the first time how best to save money for a secure/stable future.
This is funny since YouTube especially has never been able to figure out my demographics. To this day it keeps showing me ads for female hygiene products, cleaning supplies, quick fashion brands or scam ads in Russian, a language I don't speak. None of this has ever been relevant to me in any way whatsoever.
They should just go back to showing exclusively contextual ads, they'd have better odds of hitting a topic I might actually be even remotely in the target market for.
- bitmasher9 2y agoYou’re in a minority. As long as YouTube is mostly right the vast majority of the time, running identity based ads is significantly more profitable than running context based ads. Years and years ago I worked at a company selling context based web ads, and our numbers were significantly lower than identity based ads. There were a few companies willing to pay good money for certain context based ads, that we got good money from, but most went to identity based because CTR was much higher. There were also some holdout webpages that only served context based ads for privacy concerns, but largely it was a dying niche in the larger online advertising space because of key metrics like Click Through Rate.