> most of the time you don’t know who is your competitor and you don’t know all the possible ways that you can inform your audience about product If we look at

> most of the time you don’t know who is your competitor and you don’t know all the possible ways that you can inform your audience about product If we look at the top 10 commercial for this super bowl[1], which is arguable the most money spent on advertising, it's Booking.com, Ram Trucks, Made by Google, Yahoo.com, Marvel Studios, Bud Light, NerdWallet, DoorDash, Doritos, Squarespace. I'm sure all of those companies know who their competitors are, and the audience already knows about their products. The ads are just trying to jump to our forefront of attention. [1] https://variety.com/2025/tv/news/most-watched-super-bowl-ads-2025-youtube-top-10-1236302276/ https://variety.com/2025/tv/news/most-watched-super-bowl-ads...