From a personal perspective, my view on ads has done a complete 180 over the past decade. 10 years ago, I was massively in favor of ads: they were a nice way to

From a personal perspective, my view on ads has done a complete 180 over the past decade. 10 years ago, I was massively in favor of ads: they were a nice way to indirectly show support to those who produced high quality content. And while I acknowledge that cloud providers have astronomical costs associated with the ability to provide so much data on request instantly, at this point the internet is borderline unusable without a hyper aggressive ad blockers - both on browser level and DNS level. Everything in the article is completely true. Especially the common characteristics: take any video for instance. I'm perfectly fine with watching a 5 second ad or endure a few banners. But much like untreated cancer, those minutes spread to the point where the vital functions get cluttered with crap. Even with the browser based ad blockers, pihole blocks almost 10% of requests. Sure, some of them are trackers, some of them are services owned by comrade elon musk which I've blacklisted but a large chunk are still ads.