> Product placement is still in, so long as "such portrayals are not disruptive and are appropriate within the context of the game." Valve gives a racing game w

> Product placement is still in, so long as "such portrayals are not disruptive and are appropriate within the context of the game." Valve gives a racing game with real life sponsors on the cars as one example of what's okay […] There is your answer, right in the article. Of course, as a developer dealing with licensing issues you should ask for explicit clarification, but that's to be expected. And yeah, the age rating going up because you choose to show beer ads makes complete sense. That's not about advertising, but about the fact that you are including adult themes (like drinking alcohol) in a game. Even fictional beer like Duff or Pißwasser will trigger that.