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What about advertising for cancer screening? That type of advertising is shown to be cost effective and saves lives [1]. So advertising can be a good thing an
by hermannj314 2y ago
What about advertising for cancer screening? That type of advertising is shown to be cost effective and saves lives [1].
So advertising can be a good thing and a literal cancer-preventer to society.
[1] https://pmc.ncbi.nlm.nih.gov/articles/PMC4018507/ https://pmc.ncbi.nlm.nih.gov/articles/PMC4018507/
- Levitz 2y agoWell yeah, and cutting someone open can save his life in the context of a surgery. The vast, vast majority of the time and the vast, vast majority of money spent on ads is nothing like this.
- oneeyedpigeon 2y agoI guess it depends upon where you draw the line between advertising and informing. The broad definition of "advertising" doesn't restrict it to commercial use, but I think the most common understanding of what it is would. Also, the author makes it clear that they're referring to this sense of the word: > [advertising is] a malignant mutation of an idea that efficient markets need a way to connect goods and services with people wanting to buy them.
- quectophoton 2y ago> The broad definition of "advertising" doesn't restrict it to commercial use, Example: The Merriam-Webster for example defines "advertisement" as, literally, as "1 : a public notice". Still, > but I think the most common understanding of what it is would. ... is probably the reason for their "especially" paragraph and examples, right below the definition.
- pindab0ter 2y agoI understand that defining advertising is hard, but "1 : a public notice" is so broad as to be almost meaningless as a definition.
- quectophoton 2y agoI personally don't find it that vague, but that might be my non-English bias.
- pindab0ter 2y agoIt leaves a lot unsaid. Advertising has a lot of connotations and cultural significance. It can evoke strong feelings for one and be a livelihood for another. Simply stating that an advertisement is 'a public notice' doesn't do it justice. I understand that dictionaries are not encyclopedias, but a little more is warranted IMO.
- acc_297 2y agoI do not disagree. However all “good” ADs are less effective than they could be when the population experiences a nearly unavoidable torrent of “not good” ADs. People are savvy and broadly know the difference but on a subconscious level likely begin to perceive PSAs with more skepticism than is warranted when so much advertising masks itself as helpful advice when in reality it is selling a service based on nonsense statistics or bad faith argument. I think some kind of pushback from society against the worst forms of advertising is needed.