I agree that decentralising is without any doubt the best option. The best option for consumers. But it's not the best option for Apple: they want to remain tig

I agree that decentralising is without any doubt the best option. The best option for consumers. But it's not the best option for Apple: they want to remain tightly and firmly in control. But removing Apple entirely from the "cloud" integration would be the best bet. E.g.: take a path similar to IMAP and CalDAV, where any third party provider can be used.