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google has botched or killed any number of acquisitions, but google earth and google docs are spectacular success stories that involved acquiring practically un
by zem 2y ago
google has botched or killed any number of acquisitions, but google earth and google docs are spectacular success stories that involved acquiring practically unknown startups and then scaling them way up. (I do realise this is likely a simplification of the actual stories behind them.)
- dismalaf 2y agoGoogle has a fair amount of successful acquisitions. YouTube, Android, Google Photos and a ton of others that ended up being Google products. Just look at this list: https://en.m.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Alphabet https://en.m.wikipedia.org/wiki/List_of_mergers_and_acquisit...
- dilyevsky 2y agoAside from the ones you mentioned, DoubleClick is probably their biggest success story. ITA (google flights) also pretty good
- rstuart4133 2y agoGoogle was a originally search company, but from what I can see their major success was figuring out how to run computer systems at reliably and at scale before anyone else. Everything else you see now - Ads, Maps, Android, Waymo, Youtube was a weed translated onto that infrastructure that went onto thrive. Yeah, there were many, many more weeds that didn't survive the transplant. But since they didn't cost Google much they don't matter. Given what you see from Google now is dominated by the "everything else" (I doubt even losing search would be fatal), Google is a poster boy for growing a technology company by acquiring new products. Given the rumours about their ongoing cultural shift (I'm sure Intel was like Google at one stage), this may not continue. But for new Google is the exemplar for now to do this right.