"Prefer" is a stretch. It's not like consumers were presented with a choice between two carriers that were similar in every way except that one went with the s

"Prefer" is a stretch. It's not like consumers were presented with a choice between two carriers that were similar in every way except that one went with the subsidized model and the other did not. The choice consumers had was either a crappy carrier, or one which forced you to go with absurd monthly plans.