Realistically they will do nothing, because only a fraction of the customers will put up a fight like this. The 99%, which make up the customers these organized

Realistically they will do nothing, because only a fraction of the customers will put up a fight like this. The 99%, which make up the customers these organized fraudsters are banking on, won't bother because "it was still cheaper than buying it in the computer shop", and it's likely that most of them won't even notice in the first place.