> Facebook now has independent ROI data from more than 60 advertising campaigns using a variety of third-party methodologies like panels and marketing mix model

> Facebook now has independent ROI data from more than 60 advertising campaigns using a variety of third-party methodologies like panels and marketing mix models. The results show that 70% of campaigns resulted in a return on ad spend of 3x or better, and 49% of campaigns showed a return on ad spend of 5x or better. This has pretty much been my experience in CPA and CPS on FB for 3+ years (in the 5x bracket most of the time). I'm glad to see this data finally backed up by Facebook.