As someone in the medical device field, the concept of marketing/selling something before it exists is wild, explicitly illegal in the USA per the FDA. But here

As someone in the medical device field, the concept of marketing/selling something before it exists is wild, explicitly illegal in the USA per the FDA. But here people have written checks for $400k off a sketch of a building. This causes 2 things: 1)enormous pressure to “ship it” on a less-than-ideal timeline. 2)the bean-counters’ perspective gets twisted since they got the “profits” up front, every additional dollar put into the building feels like it’s lost out of their pocket as opposed to the required investment to build the product.