Despite this post being 3-4 years old, this remains good advice. You can't please everyone, and you can't implement every feature that every user thinks they'd

Despite this post being 3-4 years old, this remains good advice. You can't please everyone, and you can't implement every feature that every user thinks they'd want for their one specific situation. Instead you take all those requests and let them sit in the subconscious. As the article said, the ones people REALLY need will bubble to the surface again and again. It's also commonly said that the customer doesn't REALLY know what they want or need. It's up to you to take their requirements and apply your expertise to the situation giving them the solution they need, rather than the solution they may be asking for.