Words tend to accumulate negative connotations, and then it's tempting to discard or ban them for synonyms. I agree with most of what's said in the article, but

Words tend to accumulate negative connotations, and then it's tempting to discard or ban them for synonyms. I agree with most of what's said in the article, but the theme that calling a spade a shovel will fix things is silly. Misaligned incentives have to be realigned, and that means stepping back from extreme crapitalism.