"Amazon has found that every 100 ms of latency costs them 1% in sales." "Google has found that an extra 500 ms in search page generation time made traffic drop

"Amazon has found that every 100 ms of latency costs them 1% in sales." "Google has found that an extra 500 ms in search page generation time made traffic drop by 20%." http://royal.pingdom.com/2008/09/23/latency-costs-sales-and-drives-visitors-away/ http://royal.pingdom.com/2008/09/23/latency-costs-sales-and-... I don't think Google plans to bring this level of high-speed internet to everyone in the US, but they're certainly trying to spur the competition on. If people use the internet more, Google makes more money.