Indeed. The trouble with subscriptions is that you don't need to make the new version actually good enough to convince people to upgrade, you just need to make

Indeed. The trouble with subscriptions is that you don't need to make the new version actually good enough to convince people to upgrade, you just need to make it not bad enough for people to abandon the subscription entirely. I think the same thing happened to Windows and Office. Having said that, there's probably another elephant in the room, namely the current generation that grew up with phones and tablets and didn't really learn to use traditional computers fluently