> Somehow? Oh no! Working with end-users is madness. It's tiring, exhausting, counterproductive. Users don't know what they want, and will demand the worst

> Somehow? Oh no! Working with end-users is madness. It's tiring, exhausting, counterproductive. Users don't know what they want, and will demand the worst possible solution for them. They will resist and circumvent security measures in the program. They will make sure to use the program in an unintended way and then endlessly complain about it not working in the way it was never meant to work. The day I transitioned from B2C to B2B my emotional well-being improved tenfold. Now, on a more serious note: making an individual user facing product is more expensive. It's easier to pitch and sell the product to an organization managing multiple users because the organization will agree and compromise on many aspects of the product, and then will create internal organizational policy for its users to use the product only in permitted ways. It will make feedback and improvements requests expensive for the users and will serve both as the customer surveyor and as the first tier of the customer support for the software shop. It's a match made in heaven (and that's how Microsoft and the likes built their empire). There's nothing surprising about that.