I've always thought the person running the development team should understand marketing, and the person running the marketing efforts knows how to develop. The

I've always thought the person running the development team should understand marketing, and the person running the marketing efforts knows how to develop. The two are so intertwined, but at the same time, it's important to separate the effort. Just like in engineering, the devil is in the details not the conceptual idea. You want a marketing person who knows how to get everything just right, to get in front of customers, sign people up, etc