Global consensus on naming is pretty valuable. Nobody big is going to use an alternate root, especially an alternate root that potentially conflicts with the IC

Global consensus on naming is pretty valuable. Nobody big is going to use an alternate root, especially an alternate root that potentially conflicts with the ICANN root. There have been alternate roots, with alternate TLDs, but adoption is nearly zero. .onion works a little bit because it's part of TOR. I'm not convinced .eth works, but maybe it's somewhat viable??? For everything else, a mediocre domain name can usually be found at low cost, and if it's too much, there are many domains that offer free subdomains, although you might not like the neighborhood.