Anyone can set up a DNS provider, browsers make it easy to specify an alternate IP address. A pihole for instance has a list of domains it black holes to provid

Anyone can set up a DNS provider, browsers make it easy to specify an alternate IP address. A pihole for instance has a list of domains it black holes to provide ad blocking etc, NSA provides “Protective DNS” to government contractors that refuses to resolve known malicious domains (via Akamai Govshield [0]), trick is getting anyone to use it. You’re not wrong about entrenchment being the main factor but hey, it ain’t called a network effect for nothin’ ! [0] https://www.nsa.gov/About/Cybersecurity-Collaboration-Center/DIB-Cybersecurity-Services/ https://www.nsa.gov/About/Cybersecurity-Collaboration-Center...