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> I'm guessing they consider this a success. I'm sure they do. Of course that doesn't count the number of new subscribers they would have had, but didn't get.
by bachmeier 2y ago
> I'm guessing they consider this a success.
I'm sure they do. Of course that doesn't count the number of new subscribers they would have had, but didn't get. Or the number of future subscribers they won't get. Or the current subscribers that will cancel in six months. And of course when they see the worse-than-expected subscriber base in a year, they'll use that as the justification for another "successful" price increase. (Anyone that had cable 15 years ago knows what I'm talking about.)
- indeed30 2y agoI would be pretty confident that Disney has a pricing team whose entire job is to model those effects.
- Aromasin 2y agoAnd I'm sure they'll do what every pricing model analyst does, which is simplify things to N=1, average across all factors to determine what the market is willing to bear according to GDP, missing out how inequality of wealth plays into these market dynamics and potential customer base. The price is affordable as per the model, but in reality the only people that can afford it are a fraction of people who have most of the wealth, because N=!1 but 8.2B, of which only a fraction have the money to spend of frivolities when fighting tooth and nail for food, housing, and healthcare.
- robertlagrant 2y agoWell, also they have reduced scaling costs as well, so they need adding in. But yes, I just renewed and I'm getting keener on not renewing again.