Many a time I've posted on HN comments something to the effect of, "that's great, but I have no idea what Your product is." it's extra lethal if your company or

Many a time I've posted on HN comments something to the effect of, "that's great, but I have no idea what Your product is." it's extra lethal if your company or product name doesn't describe anything at all to those not familiar with "FooBarlr".