Channel 4's been doing it too, in fact absolutely loads of their shows are on YouTube now and they do it as a weekly release, so for example last week they post

Channel 4's been doing it too, in fact absolutely loads of their shows are on YouTube now and they do it as a weekly release, so for example last week they posted the first episode of "Celebrity Hunted" season 6, and then a week later episode 2, etc. Take a look at their playlists to see what I mean, tons of stuff: https://www.youtube.com/@Channel4/playlists https://www.youtube.com/@Channel4/playlists They've also got other channels, eg you can watych most of grand designs over here: https://www.youtube.com/@Channel4Homes/playlists https://www.youtube.com/@Channel4Homes/playlists Guessing they realised its more profitable to use someone elses bandwidth and run ads.