Without seeing the value delivered for the service, it seems kind of pricey at first blush unless it was paying for multiple individual analysts for N accounts

Without seeing the value delivered for the service, it seems kind of pricey at first blush unless it was paying for multiple individual analysts for N accounts to give them credible, researched expertise as a service. Maybe they were paying for a zillion individual subscriptions? If so, perhaps a site license for $1-2 million would be more reasonable. Don't just throw things a way because the number is higher than X.