Maybe they see it as a way to acquire new customers. They are in the very unusual position of being able to undercut their bigger competitors on price while sti

Maybe they see it as a way to acquire new customers. They are in the very unusual position of being able to undercut their bigger competitors on price while still making a profit. Right now, buyers are probably shopping around a ton. You can probably get customers who normally wouldn't be interested. After they try it, some of them may decide they like it and could become long term customers.