Doesn't quite answer the question (of why they should sell at the highest price they can). Unless you are suggesting that raising prices today is better (norma

Doesn't quite answer the question (of why they should sell at the highest price they can). Unless you are suggesting that raising prices today is better (normative sense, since you used the word "should") than raising prices when you don't have a choice. In which case, can you explain more your reasoning?