I think there are more viable alternatives now than there were a few years ago, which makes it a lot easier to choose an alternative even if the negative brand

I think there are more viable alternatives now than there were a few years ago, which makes it a lot easier to choose an alternative even if the negative brand association with Elon is only a small effect. Of course, when the viable alternatives were few or none, that negative brand association would have to be much stronger to affect buying decisions.