Sure - that's why Sony is the winner. Other companies tried other things and lost. Now they see what the winner did and they're following their lead. When WB

Sure - that's why Sony is the winner. Other companies tried other things and lost. Now they see what the winner did and they're following their lead. When WB started all this it wasn't clear what the winning strategy was going to be. Now that it is clearer, they're just following.